Well my dad just opened up a restaurant establishment in North Hills, Cali called Taco’s Don Chente. For one reason or another, most of our consumers are familys and the older working class. We are located about 3 miles from Calstate Northridge and we are thinking about doing a educational institute student discount to bring in a new demographic. My question is, how much of a discount should I give to lure in educational institute students? Obviously giving the food away just about assures they come in, but this is still a buisness we have to run so what’s the smallest discount that would lure you in to try a new restuarant?

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