I normally shop at a regular supermarket where the brands are all the familiar brands we all know.

I went in one of those 99 cent stores the other day just to see what it was like. They carried several common non-perishable food items, but they were all brands I’d never heard of before. Brands that you never see on the shelves at a regular supermarket.

I am wondering: what’s the deal with these brands?
Are they subsidiaries of the same corporations and food manufacturers who make the well-known brands, but of a lower quality and distinctly marketed for discount stores like this?

Or are they completely separate companies from the companies that make the well-known brands?

Tags: 99 cent stores, corporations, food manufacturers, non perishable food, non perishable food items, shelves, subsidiaries, supermarket