Well my dad just opened up a restaurant establishment in North Hills, Cali called Taco’s Don Chente. For one reason or another, most of our consumers are familys and the older working class. We are located about 3 miles from Calstate Northridge and we are thinking about doing a educational institute student discount to bring in a new demographic. My question is, how much of a discount should I give to lure in educational institute students? Obviously giving the food away just about assures they come in, but this is still a buisness we have to run so what’s the smallest discount that would lure you in to try a new restuarant?
#1 by hanumaster on December 17, 2009 - 9:03 pm
you should offer buy one get one free budget price
#2 by Lindsey on December 17, 2009 - 9:03 pm
Maybe offer free drinks with a meal, or if a group of six or more come in one meal is free.
#3 by Loki on December 17, 2009 - 9:03 pm
Buy 1 meal,,, get a second of equal or lesser value 1/2 off
#4 by mszar88 on December 17, 2009 - 9:03 pm
Maybe 15% or something if they are able to show you a educational institute student card or maybe consider starting a loyalty program like those cards you buy and the first 5 times you have to buy something or whatever and then on the 6th time you get something free.
#5 by nas8caror300 on December 17, 2009 - 9:03 pm
10% or 15% for first time consumers…..or offer a coupon after so many meals they get one free with a paid meal like after 6 meals their companion get one free
#6 by skippybuttknuckle on December 17, 2009 - 9:03 pm
Frequent diner card work well. Get a database of your consumers by having them sign up for a frequent dining account. That way when ever they come they accrue points on their account after time they can trade them in for food. Birthday give aways and a educational institute student discount are also wonderful ideas.
#7 by gabgab12345678910 on December 17, 2009 - 9:03 pm
free reafills
#8 by AK47virgo on December 17, 2009 - 9:03 pm
Maybe a free glass of house wine or free ice cream with every full course meal ordered.
#9 by Nihl_of_Brae on December 17, 2009 - 9:03 pm
If you start out offering discounts, your clients will expect you to continue offering discounts. The most excellent thing to do is some kind of value added offer.
A coupon for a free drink with meal.
A coupon for a free dessert with meal.
A buy one get on half off deal.
A buy two get one free deal.
A Taco Club Card, buy six get the seventh free.
The idea is that you want them to come in and buy something at full price.
#10 by J. P. on December 17, 2009 - 9:03 pm
the thing about tacos is make em full don’t make them skinny!! and try two tacos and drink for1.99 educational institute student need all the help they can get or try free Internet service, WI-FI hot spot.
#11 by Casper on December 17, 2009 - 9:03 pm
10%.
#12 by Deb on December 17, 2009 - 9:03 pm
Stay away from discounts. Use the value meal idea of your choice, depending on the caliber of your restaraunt. Taco stand, free soda should do the trick. Dinner house, free wine or dessert. If you serve both lunch and dinner, make the offers at lunch time for educational institute students, and perhaps a family offer and senior offer at dinner.
#13 by Ted on December 17, 2009 - 9:03 pm
I would offer anywhere between 5-10% for 1 week or you also could offer a free drink with all orders over a certain amount but you can’t make that amount to high lets say $3.-$5.and you could offer that for 2 weeks 4 times a year
#14 by msvicki0123 on December 17, 2009 - 9:03 pm
Buy one, get one free. Or maybe a free dinner on your birthday if you bring in someone with you.
#15 by DiscountDiva on December 17, 2009 - 9:03 pm
Buy one Get one Free’s are always wonderful but coupons don’t typically work most excellent for a younger demographic. Maybe a special "educational institute student night / college night" promo would bring them in the door. You could start w/ franternities & sororities & offer member discounts if they show a membership card. Once you start getting the "cool kids" in, the others will follow.